8 Benefits of Blogging From Your Business Website
When I build a website for someone I usually have to give them an education on how it works and how to maintain it. Nothing elaborate, but small changes they can do themselves. They can hire me to do more complicated maintenance or changes.
I also teach people how to promote their new storefront and gateway to the world by using social media and blogging. People are familiar with social media so it does not take much convincing them the benefits of having a good social media strategy on different platforms such as Facebook, Twitter, Pinterest, Instagram and other popular connections.
Blogging is a different matter altogether.
I think people are intimidated by writing something that many people will read or they just do not think they have time to put different thoughts down on paper or computer screen. Yes, it might seem out of most people’s comfort zone but it’s really not all that hard. Writing for a blog is a bit different than writing that you would do for print. With a little bit of training to understand the nuances of this medium people usually find they are quite good at it.
You do want to host your blog off your own business website and not use a free blogging platform because your business name is connected right in your domain name and URL and reflects directly back to you and your company.
You also want to have your website on its own hosting company so you can have your own domain name for the same reason.
For websites, I design I make a blog template that is very easy to use that has all your basic elements built right in that is particular to your website. A blogger can just activate the template and then they can just drop text and photo content that is very easy to do and then publish to their different social media for everyone to view.
Blogging For The Health Of Your Company
I will give a list of 8 benefits but there really are many more if you think about it.
1.) It increases search engine traffic.
Blogging increases organic search visibility and website traffic BIG time. Every time you publish you have more chances to rank for various keywords. Keywords are how Google and other search engines direct people to what they are looking for. Search Engine Optimization (SEO) is a very BIG deal and gives your website more opportunities to be found in our busy and congested internet world.
2.) Puts a face on your business or brand.
It’s a way of personalizing your company that your website pages cannot. It humanizes your business. It gives you an opportunity to share your voice and personality and build trust and to promote you as an expert in your field. You can also sign people up to receive a newsletter when you publish a blog post automatically. That keeps followers in the loop and your company in front of people and remind them again who you are.
3.) Supports your social media
Sharing your presence with your blog on social media will increase traffic to your business website. Something that would be much harder without a blog.
You can also highlight your best blog content over the last few weeks.
4.) Shows that you are an expert in your field
A blog is one the best ways to establish yourself or company as an authority in your industry. You can share industry-related information and insights and builds authority in your field and keeps potential customers with a feeling of trust that you know what you are talking about.
5.) Builds inbound links.
When it comes to SEO, high-quality inbound links is a must. It is very hard to attract authoritative links to your business website. Without a blog and its new infusion of content that is very hard to do. Others will see your content and reference and cite that content in their own blogs. This will give you referral traffic back to your website.
6.) Increases leads.
The more pages a website has the more leads it will receive. According to Hubspot, businesses with 400-1,000 pages receive 6 times more leads than a website with 50-100. The more you blog the more leads you will receive.
7.) Helps Rank for long tail keywords searches.
Without a blog, you will have a hard time ranking for long tail keyword searches. Long tail keywords are different than specific keywords and its use has been growing in uses for search engines and people look for specific information. A keyword example could be “photography” “photo” or even “portrait photographer” but long tail keywords would be “how do I set my camera to shoot a portrait”
To find out more about long tail keywords go here: Long tail keyword for SEO
8.) Promotes valuable discussions.
Blogging gives a way for you and your business with customers and prospects with a two-way conversation. Learning from what is on the minds of potential customers is very important in business and keeping you in front of the curve.
* Bonus Tip
9.) Brings freshness to your website.
Google loves to see new content on regular bases and rewards sites that do that. That is what a regularly updated blog does by default. Freshness to a website will bring people back to find new information.
Blogging is the best way for you and your company to separate from your competitors. It gives you a unique opportunity to share your thoughts on your own platform and grow search traffic.
It helps small business to compete with much larger companies and much bigger advertising budgets.
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